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JUST JESS Bold Truths: Your Website is NOT the Field of Dream

Just Jess: Your Website is not the Field of Dreams
Let’s talk about websites. Everyone has one, right? Everyone needs one, right? Many people think creating a website for their company will be like the “Field of Dreams,” where “if…

FOCUS ON FOUR: Keeping the Vision

In 2020, we saw many companies initiate DEI initiatives. However, as pointed out in a recent article in Forbes, “DEI efforts cannot be viewed as a Band-Aid for systemic problems.”…

JUST JESS Bold Truths & Other Musings | And So It Began and Will Continue: Put a Fork in Year 2

Twenty-four months ago, I set aside the day and got out my “How to start a business” brochure provided by the Small Business Development Center because I was ready. Write…

DEI FOCUS ON FOUR: Belonging

For a few seconds, D&I, which evolved overnight to DEI, was considered DEI&B. While I bucked the whole addition of “B” being added to an already divisive group of letters,…

DEI FOCUS ON FOUR: Goals, Not Intentions

I recently received a newsletter from a colleague with an article about Goals vs. Intentions. While his article was about management success, it made me think about our work in…

DEI FOCUS ON FOUR: 4 Steps to Move the Needle

Let’s face it, DEI work can consist of a lot of talking, a lot of thinking, and not much real action. For years, we’ve been focused on awareness and education.…

DEI FOCUS ON FOUR: 4 Ways to Advance Beyond Making a Statement and Forming another Committee

When businesses decide to embark upon a diversity and inclusion process, they seem to take a familiar path. They begin by making a statement of their intent, followed by establishing…

DEI FOCUS ON FOUR: Let’s Talk Inclusion

While diversity is the mix (of people, talents, backgrounds), inclusion is making the mix work. REFLECT FIRST But how do you know if the mix is working? The first part…

DEI Focus on Four: TEAM

Let’s talk about your team. Many companies right now are thinking about ways to diversify their teams. We know diverse teams make better decisions, and in an environment where decisions…

Write Connections ranked at Top 30 Indiana Digital Agencies

Write Connections |strategy + design has been recognized as a Top 30 Indiana Digital Agencies in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service…

Newfields job posting, ‘The Bachelor’ prove that diversity and inclusion work is messy

Celebrating One Year of Making the Write Connections

Jess Koscher is one of the co-founders of Write Connections | strategy + design, LLC. With Michelle Sokol, she is proud to celebrate the first year of business. One year…

Diversity doesn’t need to be a Mensa brain teaser

During our “Safe-at-Home” isolation, I’ve had the blessing to be still working. One of the projects that have occupied my time is writing articles about diversity and inclusion. For a…

Meet the Owner: Jess Koscher

Write Connections | strategy + design, LLC. was not planned. If the website domain had been available, this company would have been called “Fired UP” — if that tells you…

Creativity in the time of Coronavirus

It’s been an unsettling and uncertain few days. At Write Connections, we have the privilege of working with clients in many different industries, from food service to nonprofits and from…