Blog
Write Words
Just Jess | TV Dinners vs. Chef Curated Meals
In 1953, Swanson created the first TV dinners. As a kid, these were a treat! Everyone got to have their own favorite foods, and it came with dessert! At the time, I didn’t understand that TV dinners were limited. What if I didn’t like apple cobbler or peas? Too bad....
Just Jess | Is it time for a Shiny New Logo?
Hi, this is Cindy, graphic design at Write Connections! While patiently awaiting Jess to squeeze in some time to write another blog post, I thought it would be a good time to sneak in some information that could help you determine whether your logo needs an upgrade....
Podcast: Marketers Ruin Everything with Jess Koscher
Jess was asked to be a guest on a new podcast called "Marketers Ruin Everything." On this episode she chats with host Grant Mielke about the impact DEI (diversity, equity, and inclusion) has in the field of marketing. ...
Just Jess | Don’t put your business in the hands of five friends
You may be thinking, “Jess, who would do such a thing?” But you’d be surprised. In business, we delegate tasks. Usually not big things, but little things that don’t seem very important at the time. We allow employees to set up accounts, and we trust that everything...
Write Connections | strategy + design Announces Diversity Certification
Write Connections | strategy + design Announces Diversity Certification Write Connections certified as a Minority Owned Business Elkhart, IN— Write Connections | strategy + design, LLC. is proud to announce its certification by the National Minority Supplier...
JUST JESS Bold Truths & Other Musings | Your Website is NOT the Field of Dreams
Let’s talk about websites. Everyone has one, right? Everyone needs one, right? Many people think creating a website for their company will be like the “Field of Dreams,” where “if you build it, they will come.” Unfortunately, this is not the case. And in the vein of...
FOCUS ON FOUR: Keeping the Vision
In 2020, we saw many companies initiate DEI initiatives. However, as pointed out in a recent article in Forbes, “DEI efforts cannot be viewed as a Band-Aid for systemic problems.” Many initiatives seem to stall out, and what was once a shiny beacon of light sparked by...
JUST JESS Bold Truths & Other Musings | And So It Began and Will Continue: Put a Fork in Year 2
Twenty-four months ago, I set aside the day and got out my “How to start a business” brochure provided by the Small Business Development Center because I was ready. Write Connections was launched in less than an hour. Little did I know, filling out some paperwork...
DEI FOCUS ON FOUR: Belonging
For a few seconds, D&I, which evolved overnight to DEI, was considered DEI&B. While I bucked the whole addition of “B” being added to an already divisive group of letters, and because “belonging” feels very squishy—I resisted adding the “B” to my vernacular....
Subscribe to Write Words
(Our Newsletter)
info@makethewriteconnections.com
Phone
574-903-1407