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Write Words
Rooted & Reaching Podcast
This week host Bethany Hartley converses with Jess Koscher, Founder of Write Connections, a design, marketing, and strategic services company. After losing her job and being unemployed for 12 hours, Jess was overwhelmed with requests from her network to discuss her...
Just Jess: It takes TWO to make a BABY
Just Jess: It takes TWO to make BABY. And in this case, your website is the baby. Unfortunately, while it’s a common understanding (regardless of how you get a baby), at some point, two individuals were involved. This is not common knowledge for most companies who...
Just Jess: Write Connections Suggests Businesses Hire People They Like
One of the most disheartening things to be told by a new client is about all the past marketing firms they’ve burned through. They tell tales of promises made and then inattention and bad breakups.
Here are some action steps and things to consider when shopping for a new marketing firm.
Just Jess: Do “we” have to hustle more?
I never anticipated owning a business. When I got a degree first in psychology, and then a Master's in nonprofit management, I thought my path was set. Surprise! Recently, I've had the pleasure of facilitating an eight-week business boot camp for women and minority...
Write Connections | strategy + design, is named as one of the Top Branding Agencies according to DesignRush in an article on how to measure brand awareness.
Write Connections | strategy + design, is named as one of the Top Branding Agencies according to DesignRush in an article on how to measure brand awareness.
Just Jess | When did providing you service become just giving you gas?
When I was a kid, there was a "service station" located in the heart of the small town where I grew up. When you pulled in, you drove over a cord that caused a bell to ring, and a guy came out to put gas into your car. While filling up your car, he also checked the...
Just Jess | Clarity Wins Over Clever
Yes, we’re a marketing firm, and marketing firms are hired because they have clever creatives. However, please remember that firms like Write Connections are actually in business to help you communicate your message -- clearly. I’m not saying that your message can’t...
Just Jess | TV Dinners vs. Chef Curated Meals
In 1953, Swanson created the first TV dinners. As a kid, these were a treat! Everyone got to have their own favorite foods, and it came with dessert! At the time, I didn’t understand that TV dinners were limited. What if I didn’t like apple cobbler or peas? Too bad....
Just Jess | Is it time for a Shiny New Logo?
Hi, this is Cindy, graphic design at Write Connections! While patiently awaiting Jess to squeeze in some time to write another blog post, I thought it would be a good time to sneak in some information that could help you determine whether your logo needs an upgrade....
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