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Rooted & Reaching Podcast

Rooted & Reaching Podcast

This week host Bethany Hartley converses with Jess Koscher, Founder of Write Connections, a design, marketing, and strategic services company. After losing her job and being unemployed for 12 hours, Jess was overwhelmed with requests from her network to discuss her...

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Just Jess: It takes TWO to make a BABY

Just Jess: It takes TWO to make a BABY

Just Jess: It takes TWO to make BABY. And in this case, your website is the baby. Unfortunately, while it’s a common understanding (regardless of how you get a baby), at some point, two individuals were involved. This is not common knowledge for most companies who...

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Just Jess: Do “we” have to hustle more?

Just Jess: Do “we” have to hustle more?

I never anticipated owning a business. When I got a degree first in psychology, and then a Master's in nonprofit management, I thought my path was set. Surprise!   Recently, I've had the pleasure of facilitating an eight-week business boot camp for women and minority...

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Just Jess | Clarity Wins Over Clever

Just Jess | Clarity Wins Over Clever

Yes, we’re a marketing firm, and marketing firms are hired because they have clever creatives. However, please remember that firms like Write Connections are actually in business to help you communicate your message -- clearly. I’m not saying that your message can’t...

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Just Jess | TV Dinners vs. Chef Curated Meals

Just Jess | TV Dinners vs. Chef Curated Meals

In 1953, Swanson created the first TV dinners. As a kid, these were a treat! Everyone got to have their own favorite foods, and it came with dessert! At the time, I didn’t understand that TV dinners were limited. What if I didn’t like apple cobbler or peas? Too bad....

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Just Jess | Is it time for a Shiny New Logo?

Just Jess | Is it time for a Shiny New Logo?

Hi, this is Cindy, graphic design at Write Connections! While patiently awaiting Jess to squeeze in some time to write another blog post, I thought it would be a good time to sneak in some information that could help you determine whether your logo needs an upgrade....

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