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Just Jess | When did providing you service become just giving you gas?
When I was a kid, there was a "service station" located in the heart of the small town where I grew up. When you pulled in, you drove over a cord that caused a bell to ring, and a guy came out to put gas into your car. While filling up your car, he also checked the...
Just Jess | Clarity Wins Over Clever
Yes, we’re a marketing firm, and marketing firms are hired because they have clever creatives. However, please remember that firms like Write Connections are actually in business to help you communicate your message -- clearly. I’m not saying that your message can’t...
Just Jess | TV Dinners vs. Chef Curated Meals
In 1953, Swanson created the first TV dinners. As a kid, these were a treat! Everyone got to have their own favorite foods, and it came with dessert! At the time, I didn’t understand that TV dinners were limited. What if I didn’t like apple cobbler or peas? Too bad....
Just Jess | Is it time for a Shiny New Logo?
Hi, this is Cindy, graphic design at Write Connections! While patiently awaiting Jess to squeeze in some time to write another blog post, I thought it would be a good time to sneak in some information that could help you determine whether your logo needs an upgrade....
Podcast: Marketers Ruin Everything with Jess Koscher
Jess was asked to be a guest on a new podcast called "Marketers Ruin Everything." On this episode she chats with host Grant Mielke about the impact DEI (diversity, equity, and inclusion) has in the field of marketing. ...
Just Jess | Don’t put your business in the hands of five friends
You may be thinking, “Jess, who would do such a thing?” But you’d be surprised. In business, we delegate tasks. Usually not big things, but little things that don’t seem very important at the time. We allow employees to set up accounts, and we trust that everything...
Write Connections | strategy + design Announces Diversity Certification
Write Connections | strategy + design Announces Diversity Certification Write Connections certified as a Minority Owned Business Elkhart, IN— Write Connections | strategy + design, LLC. is proud to announce its certification by the National Minority Supplier...
JUST JESS Bold Truths & Other Musings | Your Website is NOT the Field of Dreams
Let’s talk about websites. Everyone has one, right? Everyone needs one, right? Many people think creating a website for their company will be like the “Field of Dreams,” where “if you build it, they will come.” Unfortunately, this is not the case. And in the vein of...
FOCUS ON FOUR: Keeping the Vision
In 2020, we saw many companies initiate DEI initiatives. However, as pointed out in a recent article in Forbes, “DEI efforts cannot be viewed as a Band-Aid for systemic problems.” Many initiatives seem to stall out, and what was once a shiny beacon of light sparked by...
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