Kelly Jae’s Cafe

Kelly Jae’s Cafe was an eating establishment located in Goshen, Indiana. Chef/Owner Kelly Graff wanted a refreshed brand that would express her food perspective. She is known for her bold flavors, locally sourced ingredients, and big-town style.

Write Connections worked closely with Graff to create a new logo and branding that would fit her style and the established restaurant. New signage and a new website were created. Unfortunately, Kelly Jae’s Cafe closed due to the pandemic in 2020.


  • Created a new logo to express the style and flair of an established restaurant.
  • Rebranded all materials and signage.