Insight Accounting Group
Insight Accounting Group (IAG) is an accounting firm in Northern Indiana looking for a brand refresh. The Write Connections Creative Crew worked with IAG to create a logo that better represented the firm today and into the future.
- Write Connections discussed with the firm’s Partners about their organization.
- Created a feedback survey to be distributed to all stakeholders.
- Four Creative Crew members created designs for consideration.
- IAG’s partners provided edits and feedback.
- The firm voted on the new logo.