OUR WORK


CASE STUDY

Insight Accounting Group

Insight Accounting Group (IAG) is an accounting firm in Northern Indiana looking for a brand refresh. The Write Connections Creative Crew worked with IAG to create a logo that better represented the firm today and into the future.

DETAILS

  • Write Connections discussed with the firm’s Partners about their organization.
  • Created a feedback survey to be distributed to all stakeholders.
  • Four Creative Crew members created designs for consideration.
  • IAG’s partners provided edits and feedback.
  • The firm voted on the new logo.