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Social Media

How We Launched an Initiative
The City of Elkhart wanted to make a splash with a new customer utility website. The challenge included engaging their 20,000 customers who had not traditionally used their online services. Write Connections | strategy + design, LLC. created a comprehensive marketing strategy for the 2019 launch. The City of Elkhart wanted to increase its registered users, and the number of online bill pays. Within two months, they reported a 20% increase in registered users and a 433% increase in online bill payments.

What WE DID

Jess and the team at Write Connections are fantastic to work with. Their enthusiasm and the creative approach they took in launching our new customer service website was exactly what we needed. Our web traffic and member registration and has far exceeded our expectations. Couldn’t have done it without them. When it comes time for our next project, we will be using the team at Write Connections.

Tim Reecer

City of Elkhart
  • Channel and Campaign Planning
  • Content Planning
  • Copywriting
  • Creative Asset Design
  • Digital Strategy
  • Email Design and Development
  • Marcom Planning
  • Motion Graphics
  • Print and Digital Ads
  • Public Relations
  • Social Media Strategy
Study

Project

WHAT WE LEARNED

While many of our clients have specific audiences they want to target, working for a governmental agency is unique because they need to reach everyone. This campaign required messaging across several platforms to ensure many demographics were reached, from the city's oldest residents who don't know how to use a computer to the city's Latino population.

LET’S START SOMETHING NEW

Say Hello!

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