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info@makethewriteconnections.com

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574-213-3785

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How We Found Cool
Elkhart County is a place where things are made. Most people identify Elkhart County as the place where RV (recreational vehicles) are born. However, a lot of cool things are made in this northern Indiana county. Write Connections helped launch this countywide contest, including the overall strategy and all components of the project.

What WE DID

"A tangible part of the vibrant community in Elkhart County is embodied in the amazing variety of cool products created, produced or assembled here. It might be in a home business or a farm-based workshop or a large production facility, but our strong work ethic combined with our creativity and innovation builds cool. I'm excited about this project. Let's stop hiding our talent."

Mike Yoder

Elkhart County Commissioner & Project Partner
  • Brand and Logo Creation
  • Channel and Campaign Planning
  • Content Planning
  • Copywriting
  • Creative Asset Design
  • Digital Strategy
  • Email Design and Development
  • Marcom Planning
  • Media Placement
  • Naming
  • Photography
  • Print and Digital Ads
  • Public Relations
  • Social Media Strategy
  • Storytelling
  • Video Production
  • Web Analytics and Analysis
  • Website Design
  • Website Development
Study

Project

WHAT WE LEARNED

This project gave us the opportunity to learn about and visit dozens of businesses in Elkhart County. Some of the products we featured were already well-known, but others we were hearing about for the first time. The project reinforced something we already believed to be true: There's a great story hiding everywhere if you're willing to dig for it. Some of the products we figured would be less interesting ended up having the most interesting stories.

LET’S START SOMETHING NEW

Say Hello!

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