Kelly Jae's

Client Quote

"Jess is a true 'Rockstar' in business strategy and design. This seasoned professional has vision and knowledge to get effective results in a timely manner. The best part is that she is so easy to work with. We highly recommend Jess at Write Connections for any Website/Social Media needs. You'll get quality work, great service and so much more."
Beth Grier, Co-Owner
Kelly Jae's

Project Description

Chef Kelly Graff wanted a new brand for her Goshen restaurant. She wanted something that would showcase her food and be recognizable. Shortly after re-branding Kelly Jae's Cafe in Goshen, COVID-19 caused the restaurant to close. However, Kelly and her partner Beth Grier decided to open a new restaurant in their hometown of Syracuse. The new restaurant would have some of the same flavors as the Cafe but also would have a new identity. Write Connections worked with Kelly and Beth to create a new brand that reflected their new location.

Key Outcomes

Created a brand to better fit Chef Kelly's food and flair

Re-Created a brand to pay tribute to the past restaurant while celebrating the new restaurant