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Just Jess | Don’t put your business in the hands of five friends

Just Jess | Don’t put your business in the hands of five friends

by Cindy Sawyer | Dec 2, 2021 | social media, strategy

You may be thinking, “Jess, who would do such a thing?” But you’d be surprised. In business, we delegate tasks. Usually not big things, but little things that don’t seem very important at the time. We allow employees to set up accounts, and we trust that everything...
JUST JESS Bold Truths & Other Musings | Your Website is NOT the Field of Dreams

JUST JESS Bold Truths & Other Musings | Your Website is NOT the Field of Dreams

by Cindy Sawyer | Oct 15, 2021 | communications, get to know us, strategy

Let’s talk about websites. Everyone has one, right? Everyone needs one, right? Many people think creating a website for their company will be like the “Field of Dreams,” where “if you build it, they will come.” Unfortunately, this is not the case. And in the vein of...
JUST JESS Bold Truths & Other Musings | And So It Began and Will Continue: Put a Fork in Year 2

JUST JESS Bold Truths & Other Musings | And So It Began and Will Continue: Put a Fork in Year 2

by Cindy Sawyer | Oct 1, 2021 | get to know us, strategy

Twenty-four months ago, I set aside the day and got out my “How to start a business” brochure provided by the Small Business Development Center because I was ready. Write Connections was launched in less than an hour. Little did I know, filling out some paperwork...

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