Let’s talk about websites. Everyone has one, right? Everyone needs one, right? Many people think creating a website for their company will be like the “Field of Dreams,” where “if you build it, they will come.” Unfortunately, this is not the case. And in the vein of...
In 2020, we saw many companies initiate DEI initiatives. However, as pointed out in a recent article in Forbes, “DEI efforts cannot be viewed as a Band-Aid for systemic problems.” Many initiatives seem to stall out, and what was once a shiny beacon of light sparked by...
Twenty-four months ago, I set aside the day and got out my “How to start a business” brochure provided by the Small Business Development Center because I was ready. Write Connections was launched in less than an hour. Little did I know, filling out some paperwork...
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