Project Description

United Way of Elkhart County

Brief

Jess Koscher, one of the owners of Write Connections | strategy + design was the driving force behind all creative and design work at United Way of Elkhart County for over a decade. She created both marketing and development plans, established the agency’s local LIVE UNITED brand, created the What Floats Your Cardboard Boat Race and other signature events, and increased giving recapturing over $1 million in donations during the 2009 recession.

Deliverables

Original creation of direct mail, annual report, donor materials, and newsletters. Designed and maintained agency website. Created a strong brand while working within national brand architecture. Actively managed public relations both locally and regionally.

  • Print Design Services

  • Content Marketing

  • Brand Awareness

  • Public Relations

  • Donor Cultivation

  • Project Management

  • Event Planning

Results

Increased donations of $1 million during the 2009 recession. Recognized nationally and state for brand design and materials.

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